{"id":1797,"date":"2021-11-17T15:02:55","date_gmt":"2021-11-17T15:02:55","guid":{"rendered":"https:\/\/prasannaoommen.de\/?p=1797"},"modified":"2022-03-10T15:03:22","modified_gmt":"2022-03-10T15:03:22","slug":"kampagne-ichduwirnrw","status":"publish","type":"post","link":"https:\/\/prasannaoommen.de\/en\/kampagne-ichduwirnrw","title":{"rendered":"Campaign #IchDuWirNRW"},"content":{"rendered":"<p>Commitment to the immigration society: In 2021, the Ministry for Children, Family, Refugees and Integration of the State of North Rhine-Westphalia continued the campaign #IchDuWirNRW. The tender for the conception and implementation of the cross-media campaign was won by the office Prasanna Oommen together with the advertising agency von Morgen <a href=\"https:\/\/www.werbeagentur-von-morgen.de\/\">https:\/\/www.werbeagentur-von-morgen.de\/<\/a> and the filmmaker Prof. Olaf Hirschberg <a href=\"http:\/\/www.olafhirschberg.de\/\">http:\/\/www.olafhirschberg.de\/<\/a>.<\/p>\n\n\n\n<p>As part of the umbrella campaign, the project team also won the tender for the \"You make the difference\" campaign for more diversity in the public sector.<\/p>\n\n\n\n<p>In particular, we were involved in the idea development for both campaigns - one focus was on playing with stereotypes and inviting plural identities - and operationally we took care of the testimonials, co-directed the videos and did the editorial conception of the social media content.&nbsp;<\/p>\n\n\n\n<p>Photos, videos and links to social media content from both campaigns can be found at. &nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/ichduwir.nrw\/\">https:\/\/ichduwir.nrw\/<\/a> and <a href=\"https:\/\/karriere.nrw\/deine-chance\">https:\/\/karriere.nrw\/deine-chance<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Engagement f\u00fcr die Einwanderungsgesellschaft: 2021 hat das Ministerium f\u00fcr Kinder, Familie, Fl\u00fcchtlinge und Integration des Landes NRW die Kampagne #IchDuWirNRW fortgesetzt. Die Ausschreibung f\u00fcr die Konzeption und Umsetzung der crossmedialen Kampagne gewann das B\u00fcro Prasanna Oommen gemeinsam mit der Werbeagentur von Morgen https:\/\/www.werbeagentur-von-morgen.de\/ und dem Filmemacher Prof. Olaf Hirschberg http:\/\/www.olafhirschberg.de\/. Als Bestandteil der Dachkampagne gewann&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,16],"tags":[],"class_list":["post-1797","post","type-post","status-publish","format-standard","hentry","category-diversitaet","category-kommunikation","comments-closed","no-comments"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kampagne #IchDuWirNRW des MKFFI NRW<\/title>\n<meta name=\"description\" content=\"Das B\u00fcro Prasanna Oommen hat als Teil des Projektteams die Kampagne #IchDuWirNRW des MKFFI NRW im Jahr 2021 fortgesetzt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prasannaoommen.de\/en\/kampagne-ichduwirnrw\/\" \/>\n<meta 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