Commitment to the immigration society: In 2021, the Ministry for Children, Family, Refugees and Integration of the State of North Rhine-Westphalia continued the campaign #IchDuWirNRW. The tender for the conception and implementation of the cross-media campaign was won by the office Prasanna Oommen together with the advertising agency von Morgen https://www.werbeagentur-von-morgen.de/ and the filmmaker Prof. Olaf Hirschberg http://www.olafhirschberg.de/.
As part of the umbrella campaign, the project team also won the tender for the "You make the difference" campaign for more diversity in the public sector.
In particular, we were involved in the idea development for both campaigns - one focus was on playing with stereotypes and inviting plural identities - and operationally we took care of the testimonials, co-directed the videos and did the editorial conception of the social media content.
Photos, videos and links to social media content from both campaigns can be found at.
https://ichduwir.nrw/ and https://karriere.nrw/deine-chance.